Sökresultat för: Timothy De Waal Malefyt
Advertising And Anthropology (Inbunden)
avTimothy De Waal Malefyt, Robert J. Morais
ISBN: 9780857852014 - UTGIVEN: 2012-09-01This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and schola[...]
Advertising and Anthropology (Häftad)
avTimothy De Waal Malefyt, Robert J. Morais
ISBN: 9780857852021 - UTGIVEN: 201209Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienc[...]
